Gwyneth Paltrow had some help from her mom, actress Blythe Danner, and daughter, Apple Martin, for her latest Goop product launch.

Label Dress Collection—a seasonal edit of sweet spots and sorbet hues—is truly one for the ages," Goop's Instagram wrote alongside a photo of Paltrow, 47, and Danner, 77, posing in their dresses.

RELATED: See Apple Martin Ask Mom Gwyneth Paltrow and Grandma Blythe Danner About Aging, Beauty and More.