Apple's iMessage has a long history of separating people into "blue" and "green" bubbles based on whether they're using an iPhone or Android phone.

We’re not asking Apple to make iMessage available on Android.

However, there are a few changes Apple could make to address this issue, similar to the way it brought a limited FaceTime experience to Android and Windows users in iOS 15.

For instance, Apple did not race into the wireless charging space and instead waited for the Qi standard to reach widespread adoption before integrating it into the iPhone 8 and iPhone X in 2017.

Apple's iMessage includes lots of fun animations that are invisible to anyone who isn't using an iPhone in your group chat.

If supporting RCS is simply not going to happen in iOS, Apple could instead make sure its Messages app is making the most of the limited bandwidth available within SMS and MMS. .

And perhaps, similar to how Apple recently brought a version of FaceTime to the web for Android and Windows users, maybe it could create a version of iMessage that is viewable on the web.

This could benefit its existing iPhone customers who would like to access iMessage from a Windows PC or Chromebook, while also allowing Android phone owners to view messages and other shared content the same way an iPhone user would.

The possibility of Google buying WhatsApp worried Apple, and the company also feared that bringing iMessage to Android could make it easier for iPhone owners to switch to Google's phone platform, as the WSJ story pointed out. .

Although Apple has opened up some of its products like FaceTime, it also relies on its services to lock in iPhone customers.

On the other hand, bringing iMessage to Android could instead draw more customers to Apple's iPhone ecosystem.