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Apple wants this recipe app to stop using a pear in its logo - The Verge
Aug 09, 2020 1 min, 12 secs

Apple has filed a notice of opposition against a meal prep company because it claims the Prepear app’s cartoon fruit logo— in this case, a pear— is too close to Apple’s own trademarked logo which is, of course, an apple (via MacRumors and iPhone in Canada).

The company claims the pear logo would “cause dilution of the distinctiveness” of the Apple logo, and make it difficult for consumers to distinguish between Prepear and Apple’s goods and services, which it argues is a violation of the Lanham Act.

“Applicant’s Mark consists of a minimalistic fruit design with a right-angled leaf, which readily calls to mind Apple’s famous Apple Logo and creates a similar commercial impression.” The court filing continues, “The Apple Marks are so famous and instantly recognizable that the similarities in Applicant’s Mark will overshadow any differences and cause the ordinary consumer to believe the Applicant is related to, affiliated with or endorsed by Apple.”.

Apple’s court filing states that since it offers “identical and/or highly related goods and services,” and has “services related to computer software, as well as healthcare, nutrition, general wellness, and social networking” that a meal planning services app would be “within Apple’s natural zone of expansion for Apple’s Apple Marks.” In other words, customers may look at Prepear’s logo and assume the recipe app is an Apple product because it’s something Apple might do.

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