It’s Thanksgiving week and all of the Google Black Friday deals are gone live across nearly the entire lineup of the brand’s latest Nest speakers and smart displays.

Various retailers are getting in on the action, most notably discounting the new Google Nest Hub 2nd Gen to $49.99 at Adorama, B&H, and Best Buy.

Down from $100, you’re looking at 50% in savings and a new all-time low that’s $30 under our previous mention.