Target said on Monday that from now on, it will keep all its roughly 1,900 stores closed on Thanksgiving.

holiday shopping season with "doorbuster" discounts that had consumers lining up for blocks outside brick-and-mortar stores across the country on Black Friday, the day following Thanksgiving.

In recent years, shopping at stores on Black Friday has faded, with online sales on the day outpacing brick-and-mortar sales for the first time in 2019.

Retailers have increasingly reduced Black Friday store hours as shoppers turn to online shopping.

According to a Reuters/IPSOS poll of about 1,000 people, more than a fifth of shoppers said they planned to primarily buy gifts online this year, while only 12% said they would shop primarily in stores.

Online sales on Black Friday itself are expected to increase by 5% to $9.5 billion, according to the Adobe Digital Economy Index.