The Lyriq's styling is certainly bold.

On the front line of this product offensive is the new Cadillac Lyriq, an all-electric utility vehicle that officially makes its debut Thursday.

This electric crossover could be music to drivers' ears, as the Lyriq promises ample luxury, segment-leading technology and plenty of driving range, all with zero tailpipe emissions.

This is the first GM vehicle to be unveiled that features the automaker's new Ultium battery system, which is part of a modular EV architecture.

With a claimed capacity of around 100 kilowatt hours, the Lyriq should provide a driving range of at least 300 miles.

The vehicle will be offered with either rear- or all-wheel drive.

Serving double duty, Hogan also said the battery is "a structural element in the vehicle," enhancing stiffness and crash performance.

GM has not shared an official 0-60 mph number, but Hogan noted, "This vehicle will not be a disappointment relative to where our competitors are at." A Tesla Model X in Performance trim, for instance, offers 305 miles of range and can hit 60 mph in an organ-bruising 2.6 seconds.

Once its driving range is depleted, the Lyriq's battery pack can be replenished quickly.

One more clever feature this all-electric Cadillac will offer is called supervised remote parking.

The Lyriq's face is dominated by a large grille, one with illuminated elements and even a light-up badge.

Aside from that eye-catching screen, the Lyriq's cabin should be suitably luxurious, both spacious and optimistic according to Smith, something he said is important for an American brand like Cadillac.

Certainly, over time it needs to be," said Carlisle, since General Motors intends to electrify the Cadillac product range over the next seven to 10 years.