Each year, Take-Two files a 10-K with numerous financial details, including its plans for marketing spend for each year for the next five years.
This movement in spending likely reflects developer Rockstar Games’ current plans for the release of Grand Theft Auto VI.
If Cohen is right, then Rockstar currently plans to release GTA VI between April 2023 and March 2024.
And with the ongoing success of GTA Online, Grand Theft Auto V’s online component that makes millions of microtransactions, Rockstar isn’t in a rush.
First, since Grand Theft Auto VI isn’t ready for current-gen, Rockstar will want to wait until the next-gen consoles are more well established.