The feature lets any user pin three comments on a post to the top of a thread, and it’s designed to allow the author of a post to better control the tone of the comment thread through highlighting positivity and moderating more negative and abusive responses that show up below the pinned comments.

That means you can a pin a few comments to the top of your feed post and better manage the conversation.

Pinned comments, while perhaps not as effective a tool as some of those earlier and more needed additions to the platform, can still go a long way in helping popular creators, celebrities, and businesses on Instagram better manage their profiles