Victoria's Secret marketing is about to look quite different.

That may sound like a surprise for those who are familiar with both Rapinoe, one of the most outspoken progressive voices in sports, and Victoria's Secret, which has long drawn criticism for its narrow reinforcement of women's beauty standards, but it's reflective of the change needed for a brand that has seen its market share sink for years.

Or, as Rapinoe had to say about the brand's past marketing strategy:.

Rapinoe said bluntly, “patriarchal, sexist, viewing not just what it meant to be sexy but what the clothes were trying to accomplish through a male lens and through what men desired.

In the Angels' place will be the "VS Collective," a group of seven women that includes Rapinoe and actress Priyanka Chopra Jonas.

While Rapinoe appears set to be a new face of Victoria's Secret, it sounds like you shouldn't expect to frequently see the USWNT captain in skimpy underwear.

Rapinoe and Chopra Jonas will also reportedly introduce new product lines next spring.

Why do you want to work with me?’” She said she had been convinced by the willingness of the brand’s executives to acknowledge their mistakes and history, and by the fact that her role is not limited to the typical “brand ambassadorship,” but extends to consulting on language the company uses, the assortment of products it offers and narrative it’s putting out

In addition to Rapinoe and Chopra Jonas, the VS Collective also features South Sudanese refugee and model Adut Akech, Chinese freestyle skier Eileen Gu, photographer and #Girlgaze founder Amanda de Cadenet, model and inclusivity advocate Paloma Elsesser and Brazilian trans model Valentina Sampaio

With her new marketing deal, Rapinoe will add Victoria's Secret to a list of endorsements that includes Nike, Subway, Clif Bar, Schmidt's deodorant and life insurance firm Symetra, per KRCR

The COVID-19 pandemic also didn't help, with a quarter of physical Victoria's Secret stores closed in 2020

We'll see if Rapinoe and company are be able to reverse all of that