Capping off a turbulent week for the connected fitness company, which entailed shares plummeting as Peloton said it is considering layoffs and planning to "right-size" production levels as demand for its equipment wanes, another television character appeared in a popular TV show having a heart attack after riding a Peloton Bike.
This comes about a month after a main character on HBO's "Sex and the City" sequel series died from a heart attack after taking a Peloton cycling class.
In the Season 6 premiere of the Showtime drama "Billions," main character Mike Wagner suffers a heart attack while riding a Peloton Bike.
After Peloton's cameo in "Sex and the City" started going viral online, shares of the company tumbled.
Earlier in the week, Peloton pre-announced its fiscal second-quarter financial results after CNBC reported the company planned to temporarily halt production levels of its bikes and treadmill machines, on a staggered timeline, in order to reset inventory levels.
The company said revenue for the three-month period ended Dec?
"As we discussed last quarter, we are taking significant corrective actions to improve our profitability outlook and optimize our costs across the company," Foley said in a statement