For unknown reasons, the Apple Online Store is down right now.

Update: The Apple Online Store is back and now Apple’s website features a dedicated “Store” tab.

Apple often takes its online store down to launch new products, as the company does hours before the pre-orders of a new iPhone or Apple Watch.

While we don’t know why the Apple Online Store is down, it’s hard to imagine that Apple will introduce a new product today.

We can confirm that the Apple Store Online outage affects not only the US store, but other countries as well.