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Sony's Jim Ryan: “It's time to give fans something that can only be enjoyed on PlayStation 5” - GamesIndustry.biz
May 29, 2020 4 mins, 17 secs

Is it going to be delayed.

Is it going to just arrive in select markets.

"We realised a couple of months ago that we were going to have to spend a lot more time paying attention to the PS4 community than we had anticipated, as that community, along with everybody else in the world, went into lockdown.

The levels of engagement are just off the radar screen, both in terms of the number of people and the amount of time that they are playing.

"We are going to get The Last of Us Part II out at the end of next month, and we're going to get Ghost of Tsushima out the month after that.

"And then there was the Play At Home initiative, where we made a couple of games available for, well, everybody, but with particular relevance to those who are financially strapped.

"And finally, the people who make games.

We are going to launch this holiday and we're going to launch globally.

We're really looking forward to it and it's going to be a blast.".

"It's quite logical, people don't have the money to go out so they stay at home.

Now, who knows how this recession is going to look, how deep it will be and how long it will last.

I don't necessarily mean lowest price.

In our area it means games, it means number of games, depth of games, breadth of games, quality of games, price of games...

We don't see it as being a massive increase, and that's why we want to do more faster than we have ever done before, to provide a fertile install base for people who make games to be able to monetise against.

If we can keep pace with a likely increase in development costs, then the industry can continue to prosper.".

I don't know, somewhere between 15 and 25 million might migrate to PS5, that still leaves a huge number of people with PS4s.

Whether it's because we had a big spike in PlayStation Plus subscriptions, we make sure that that proposition remains interesting and that people want to renew.

Or whether it's because all of these people have got their PlayStations back out over the last couple of months, so we try to find a way to make them want to go and buy The Last of Us: Part II or Ghost of Tsushima.

One way to keep PS4 users engaged would be to make upcoming PS5 games playable on the older machine, just like Microsoft is proposing with its Xbox Series X games being playable on Xbox One.

And that, in our view, people should make games that can make the most of those features.

we are thinking that it is time to give the PlayStation community something new, something different, that can really only be enjoyed on PS5.".

"We have to live in a world where that particular oxygen isn't available to the industry.

It's not available to PlayStation or anybody else.

We just have to come up with ways to communicate what we're doing, and try and engender the same level of adrenaline, excitement, buzz that we get with thousands of people in an auditorium in Los Angeles.

"That's the challenge I've set the teams: try to get that community, the 100 million people -- and all of the people who don't have a PlayStation we'd like to talk to -- just as excited as if they were in the E3 auditorium, or if they were watching the stream.".

Another potential challenge for PlayStation is the impact the lockdown may have on physical retail.

There has been an acceleration in games being downloaded since retail shops have had to close, which is potentially troubling for a company that relies on retailers to sell their physical consoles and accessories.

I am just amazed at the number of PS4s that we are able to sell in stores that I understood to be closed.".

Not every part of the games industry has been pandemic proof, of course?

Last month, PlayStation opened a $10 million fund in an effort to help indie developers, with 100 studios about to receive some vital finance?

"I am just amazed at the number of PS4s that we are able to sell in stores that I understood to be closed".

Of all the stakeholders in the industry who are probably worthy of support, they'll be pretty close to the top of my list."

Overall, Ryan thinks that the games industry can be "pretty proud of itself" for how it has responded to the pandemic

"If you ask just about anybody in any line of business if they're functioning just as efficiently working remotely as they are in the office, most people will tell you they're at 80% or 90%," Ryan concludes

But I don't see anything to worry about in the games that we're about to show you."

Sony's Jim Ryan: “It's time to give fans something that can only be enjoyed on PlayStation 5”

Melbourne International Games Week 2020

David Braben: "Physical games will go away in two to three years"

David Braben: "Physical games will go away in two to three years"

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