When was the last time you didn’t skip an ad before a YouTube video? And when was the last time you watched a video all the way to the end? What would it take to keep you engaged?

In an era when endless streams of digital content are competing for our attention, an individual's time is a valuable currency. 

Borrowing from my musical career, AJR’s goal is to make songs, create shows, post social media content that is more pleasurable than that of the next artist. Or more binge-worthy than Netflix, more satisfying than the McRib (or the Beyond McRib), or cuter than Baby Yoda. We continue to challenge ourselves to create something that will hold people's attention; the audience's time is the real value, and money is a byproduct. Read more...