Early TikTok adopter ESPN was on a mission to capture younger audiences--and its done an impressive job by jumping on the platform and posting clips like this one of ESPN sports television personality Stephen A. Smith walking along to viral music hit "Old Town Road") along with jaw-dropping sports stunts and ridiculously impressive young athletes. However, ESPN has no doubt noticed that its more mature fan base--like Millennials, Gen X and even Boomers--are scrolling through, so the brand's video content is evolving.

The brand, which has nearly 4 million followers, now consistently uploads game replays and video highlights on TikTok, which has been a content mainstay for older sports fans who have watched the TV network over the years.

If you scroll through all the videos featured on Apple Music's TikTok account (which has nearly 200K followers), you'll come to find that Apple Music isn't necessarily trying to make a play at Gen Z--the brand is sending marketing messages in the exact same tone as you would see in its distinctive ads running on TV, in print, and other digital media.

The bulk of what you can watch on the brand's TikTok account are quirky interviews of trending music artists and polished lyric videos--a far cry from the comedy-centric and "memeable" videos that made the video app so popular with Gen Z in the first place.