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Two Alabama women launch handmade chalk business during pandemic - AL.com
Aug 09, 2020 1 min, 17 secs

Ashley Ashwander and Lindsey Faulkner launched their Hopscotch chalk brand in mid-April, when small businesses were struggling to keep operating and children were stuck at home looking for quarantine-friendly activities.

They said initially, making chalk was a messy process that left them covered in glitter, “chalk icing” that decorates their product and chalk ingredients in every color of the rainbow.

Faulkner said the duo had a list of business ideas, but eventually settled on the sidewalk chalk line.

It sold out on all the websites, and it was $40 a box on Amazon for the Crayola sidewalk chalk, so we decided that there was an opportunity there,” Faulkner said.

Faulkner said Hopscotch chalk is produced in three separate areas within The Albany, including the kitchen.

“We have one area where we’re actually making the chalk, and another area where we decorate the chalk, and a third area where we’re packaging,” Faulkner said.

Like any sidewalk chalk, Hopscotch products can be used to create sidewalk art or, as the name suggests, play outdoor games like hopscotch — but Hopscotch hardly resembles typical sidewalk chalk available at major retailers.

Hopscotch chalk comes in a variety of chalk sets, including a “Back To School” chalk set and a “Brick Chalk Set.” One product is “chalk blasts” consisting of colorful layers of chalk that create rainbow patterns when dragged across a sidewalk.

Ashwander and Faulkner also sell their products wholesale to businesses in Alabama, Georgia, Florida, Kentucky, North Carolina, Louisiana and Michigan, and plan to expand their wholesale distribution in the coming months.

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