Scooter- and bike-share companies have been trying to get riders to protect their noggins for some time. 

They've tried just about everything to get riders to fall in line, short of forcing a helmet on everyone's heads. But instead of incentives like discounted rides, digital gold stars, and even free helmet giveaways, one Southern California electric bike-share company is now putting the helmet directly on the bike. Your excuse that you don't have a helmet won't work anymore.

Wheels rents out e-bikes that look like a mix between a bicycle and a seated scooter with funky 14-inch wheels, a tall cushioned seat, and small foot pegs instead of pedals. Starting Tuesday, Wheels added a compartment above the back wheel that houses an adjustable helmet. It comes free with your rental. To get people used to borrowing a helmet for their rides, Wheels is giving 20 percent off for unlocking the helmet and putting it on your friggin' head.  Read more...