Lorna Jane has been fined $5m and labelled “predatory and exploitative†by the federal court after the popular activewear brand falsely claimed its clothes could eliminate Covid-19 and stop it spreading.
In a decision delivered in the federal court on Friday, Justice Darryl Rangiah said Lorna Jane sought to “exploit the fear and concern†surrounding the deadly outbreak.
“Lorna Jane sought to exploit that fear and concern of the public through the use of misleading deceptive and untrue representations about the properties of LJ Shield activewear.
He also ordered Lorna Jane to pay the ACCC’s costs of $370,000 and to put a “corrective notice†on its website, social media, customer emails and in stores about the LJ Shield false claims.
“Lorna Jane falsely promoted its LJ Shield activewear as eliminating or providing protection from Covid amidst growing numbers of Covid-19 cases in Australia,†he said.
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