Aussie start-up in legal battle against company owned by world's richest man - Nine Shows

A Gold Coast business is in a David vs Goliath battle after receiving a legal letter from a company owned by the richest man in the world, over a four-letter word in its name.

Kenzo is one of 75 luxury brands that are part of multinational Louis Vuitton Moet Hennessy (LVMH) group, which is owned by the newly minted richest man in the world, Bernard Arnault.

Patent lawyer, Sharon Givoni, said there are key differences in the two business names that would allow Daghmash to fight Kenzo's demands, but only if she can afford the legal fees.

Multinational Louis Vuitton Moet Hennessy (LVMH) group, which is owned by the newly minted richest man in the world, Bernard Arnault.

In a statement to A Current Affair, a spokesperson for Kenzo said, "discussions have been initiated" with Kenz Beauty to "avoid any risk of confusion" to the public about themselves and a third-party brand.

Discussions have been initiated with the founder of "Kenz Beauty" , without ever questioning the existence, the values and the functioning of this brand, but simply to avoid any risk of confusion to the public.