According to EY, 4.62 million people ride a bike in a typical week and 10.19 million rode a bike in 2020.
After bike purchases ($1.5 billion a year), spending on bicycle tourism and services is the second biggest category ($1.1 billion), followed by equipment ($668 million) and accessories ($550 million).
State and local governments shell out about $430 million a year in direct bike infrastructure.