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Apple may soon show off its biggest and riskiest new hardware product in years

Apple may soon show off its biggest and riskiest new hardware product in years

Apple may soon show off its biggest and riskiest new hardware product in years
Jun 02, 2023 53 secs

The company is reportedly considering a $3,000 price tag for the device, far more than most of its products and testing potential buyers at a time of lingering uncertainty in the global economy.

And in the years that Apple has been rumored to be working on the product, the tech community has shifted its focus from VR to another buzzy technology: artificial intelligence.

“Just like its other devices – Macs, iPads, iPhones, and Watches – this represents a new way to interact digitally with others and with applications,” said Ramon Llamas, a director at market research firm IDC.

With the FaceTime option, for example, the headset will “render a user’s face and full body in virtual reality,” according to Bloomberg, to create the feeling that both are “in the same room.”

The Wall Street Journal reported last year that Meta had just 200,000 active users in Horizon Worlds, its app for socializing in VR.

And Snapchat’s parent company has made multiple efforts to create smart sunglasses, after taking a nearly $40 million writedown for excess inventory of the product early on.

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