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Facebook Begins Advertising In Virtual Reality - UploadVR

Facebook Begins Advertising In Virtual Reality - UploadVR

Facebook Begins Advertising In Virtual Reality - UploadVR
Jun 16, 2021 1 min, 26 secs

The “small test of in-headset ads” is starting with Blaston from Resolution Games, and “a couple other developers that will be rolling out over the coming weeks.” Facebook says the purpose of the test is “to explore new ways for developers to generate revenue on the Oculus platform”.

In its prepared explanation of the advertising test, Facebook said it “will get new information like whether you interacted with an ad and if so, how—for example, if you clicked on the ad for more information or if you hid the ad.

Outside of that, this test doesn’t change how your Oculus data is processed or how it informs ads.” In 2019, Facebook announced it “will now use information about your Oculus activity, like which apps you use, to help provide…more relevant content, including ads”.

Ads in VR and the money paid by advertisers to put them in front of players may enable Facebook to further subsidize the up front price of Oculus VR headsets.

Facebook doesn’t say how many headsets it sells but non-advertising revenue at the company soared in the last three months of 2020 with the release of Quest 2, revenue remained strong in that category in the first three months of 2021 as well, and some VR developers five years into consumer VR sales on PC VR and PSVR headsets report their strongest sales ever from Quest 2.

In addition, Facebook executives claim Quest 2 is on track to be the first “mainstream” VR hardware.

Facebook doesn’t operate inside China.

Taken altogether, during this time when Facebook has no direct competition in standalone VR the company is essentially working to maximize revenue which could enable it to subsidize hardware further ahead of new entrants getting into the game?

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