Hammered out between Canada and the United States and ratified in 1964, the treaty outlines control of the river's water flow and benefits from that bonanza of hydroelectric power, including the tens of millions of dollars a year that come with it.

's chief negotiator, Kathy Eichenberger, said the Canadian government had a few key priorities, including retaining greater flexibility over water flows in Canada and adding considerations around the river ecosystem "as a third leg of the stool of the treaty that is based on power generation and and flood control."

"We need to take the time to improve a treaty that's in dire need of renewal and incorporating things like ecosystems, salmon, adaptive management, climate change," Eichenberger told host Catherine Cullen.

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As the fight between the Trudeau government and Meta — which owns the Facebook and Instagram platforms — escalated after Bill C-18, also known as the Online News Act, became law in June, at least one party has vowed to keep its dollars away from the company.

Alex Marland, a professor of political science at Acadia University, said the Liberals face a choice between exploiting a long-standing digital advertising strategy and remaining consistent in their messaging.

Thierry Giasson, a professor of political science at Laval University, also pointed to the likelihood of parties being accused of hypocrisy for taking hard stances against Meta while continuing to advertise on its platforms.

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