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Coronavirus: Scientists cast doubt on government ‘nudge’ messaging during outbreak - The Independent

Coronavirus: Scientists cast doubt on government ‘nudge’ messaging during outbreak - The Independent

Coronavirus: Scientists cast doubt on government ‘nudge’ messaging during outbreak - The Independent
Aug 12, 2020 59 secs

The Behavioural Insights Team (BIT) – known as the “nudge unit” – has helped develop strategy for dealing with the pandemic at the Cabinet Office.

Dr Michael Sanders, reader in public policy at the Policy Institute, King’s College London, said it was “no surprise” governments have turned to behavioural scientists for insights since “controlling the spread of the coronavirus pandemic is as much about human behaviour”.

In the first study, published in the peer-reviewed journal Economic Letters, researchers tested so-called “loss aversion” messages – the idea that people value losses more than they do gains of equivalent size.

“There’s no science behind the idea of behavioural fatigue,” he recently told BBC’s Newsnight?

Officials at the Behavioural Insights Team (BIT) – the so-called “nudge unit” – have also denied the idea of “fatigue” came from them.

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