Google Takes On Apple, Says It Needs To Fix Messaging By Adopting RCS - News18

Google is starting a public campaign wherein it accuses Apple of operating in a walled garden with its iMessage service.

The search giant advises Apple to fix the messaging, and in its own way, asking the iPhone maker to adopt Rich Communication Services or RCS which is the new-age SMS or MMS service for smartphone users.

Google has also released a video which looks at the different messaging platforms in colour codes, where green is Apple and blue is Android.

Google accuses Apple of downgrading the experience of users (with iMessage locked in for iOS users).

RCS is heralded as the next-gen messaging service, but it has been around for years now, and Google claims it has over 500 million users adopting the RCS messaging service on their Android phones.

Also, there is no incentive for Apple to warm up to RCS, simply because the iMessage ecosystem works and adopting RCS could harm its own platform