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iOS developer donates unexpected windfall from unrelated Wordle app - Ars Technica

iOS developer donates unexpected windfall from unrelated Wordle app - Ars Technica

iOS developer donates unexpected windfall from unrelated Wordle app - Ars Technica
Jan 17, 2022 1 min, 6 secs

Developer Steven Cravotta wrote about how he created a game called Wordle.

five years ago, at the age of 18, "mostly for fun, to sharpen my coding skillz, and maybe make a quick buck." That game—which asks players to build as many words as they can from a set of letters in a strict time limit—drew about 100,000 free downloads in a matter of months before Cravotta "stopped updating and promoting the app," he wrote on Twitter.

That spike was the result of the popularity of the other Wordle, a daily in-browser word-guessing game created by Josh Wardle that happens to share the same name (and no other relationship).

Cravotta chalks up the sudden increase to "major publications" failing to specify "that this was an 'Internet browser' only game, so naturally people went to the App Store to search Wordle." Apart from press attention, though, the sudden outbreak of hard-to-parse, link-free tweets promoting the browser game probably got plenty of people assuming it was a reference to a mobile app.

Cravotta and Wardle have both confirmed that any proceeds from in-app purchases in the iOS game will be going to Boost Oakland, a youth-mentoring and tutoring partnership.

Here’s how a mobile game I built 5 years ago suddenly got blown up by The New York Times, Wall Street Journal, and Jimmy Fallon.

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