A look inside Google’s first store, opening in NYC’s Chelsea neighborhood tomorrow - TechCrunch
Jun 16, 2021 42 secs
There have been plenty of pop-ups over the years, but tomorrow Google’s first store opens in NYC’s Chelsea neighborhood.

The brick and mortar model finds the company joining peers like Apple, Microsoft, Samsung and even Amazon, all of whom have a retail presence in Manhattan, including several just around the corner from Google’s new digs.

In addition to product screens and dioramas lining the 17-foot windows, the company filled the store with “sandboxes” — effectively scenarios like a living room, not dissimilar to what you might find in a large furniture store — albeit better lit.

Like Apple’s Store, customers can bring in for repair broken devices like Pixels.

The company says it’s growing the number of devices that can be repaired on-site, while certain issues, like a broken screen, should be able to be fixed same day


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