The move comes during Adobe's embrace of image synthesis and also during industry-wide efforts to deal with the rapidly growing field of AI artwork in the stock art business, including earlier announcements from Shutterstock and Getty Images.
The artist must own (or have the rights to use) the image, AI-synthesized artwork must be submitted as an illustration (even if photorealistic), and it must be labeled with "Generative AI" in the title.
Artworks that incorporate illustrations of people or fictional brands, characters, or properties require a property release that attests the artist owns all necessary rights to license the content to Adobe Stock.
Earlier this year, the arrival of image synthesis tools like Stable Diffusion, Midjourney, and DALL-E unlocked a seemingly unlimited fountain of generative artwork that can imitate common art styles in various media, including photography."I'm confident that our decision to responsibly accept content made by generative AI serves both customers and contributors," Sarah Casillas, Adobe Stock's senior director of content, said in a statement emailed to Adobe Stock members.