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The anew nimated Disney movie "Strange World" is underperforming at the box office and is estimated to ultimately lose $147 million.Film critic and author Christian Toto said of the movie bombing: "Hollywood doesn't fully grasp the ‘go woke, go broke’ mantra." ?Toto added that there could be multiple reasons for the film’s poor performance, but noted that discussion of sexuality in a children's movie "certainly didn't help the film's box office fortunes." .
In June of this year, the Disney Pixar movie "Lightyear" similarly underperformed.However, Toto thinks that poor preforming movies might ultimately force a course correction for companies like Disney: "Hollywood doesn't fully grasp the ‘go woke, go broke’ mantra, but some executives are getting the messageMarket data provided by Factset
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