In a virtual hardware event on Thursday, Amazon (NASDAQ:AMZN) debuted the next-generation Fire TV Stick and introduced a lower-cost version, the Fire TV Stick Lite.
These latest updates are designed to give the device an edge over competitors like Roku (NASDAQ:ROKU) and Apple's (NASDAQ:AAPL) Apple TV. .
The new Fire TV Stick features a speedier processor, making it 50% more powerful than its predecessor.
The Fire TV Stick Lite is billed as 50% more powerful than the previous full-featured Fire TV Stick, offering "the most processing power of any streaming media player under $30.".
The tech giant has been working to overtake Roku in the connected TV market.
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