Amazon's new 65-inch Fire TV is better and currently costs less than last year's model - CNBC

And speaking of price, at the time of publication it's on sale for $550, about $250 off its launch price, making it cheaper than last year's model that Amazon still sells.

Instead, its hardware serves as a portal into its services, like Prime Video and even the Amazon store.

And people who use a lot of Amazon services might like that.

The new Fire TV will fit right into your smart home ecosystem if you already use the company's Alexa voice assistant through other products like the Amazon Echo.

Last year's TV also featured hand-free Alexa, but it's still a nice feature and I was able to use it easily.

Samsung's "The Frame TVs" have this feature, too, but you have to pay to display the art, whereas Amazon's TV art gallery is free.

Also, this TV isn't the best option for people who aren't really into Alexa or who don't subscribe to Amazon Prime.

All Fire TVs prominently feature Prime content on the main user interface.

As you can see from the image below, there are a lot of ads for Prime Video shows, there's a row of sponsored movies from Tubi, and I frequently saw other ads.

You'll like it if you're deep into Amazon's ecosystem of products and services.

The new Amazon Fire TV Omni is a big improvement compared with last year's model, particularly when it comes to the screen, and its current price cut makes it an even better bargain for its capabilities and size.