AMC and Sony to Give NFTs to Spider-Man Advance Ticket Buyers - Gizmodo

Earlier this month, the movie theater chain announced it would begin accepting payments in cryptocurrency, and now it’s giving out NFTs as ticket pre-orders freebies for the new Spider-Man movie.

On Sunday, AMC announced a joint effort with Sony Pictures to give away up to 86,000 NFTs to Stubs Premiere, A-List, and AMC Investor Connect members who reserve or purchase an advanced ticket for opening-day showings of “Spider-Man: No Way Home.” NFTs are digital collectibles that have quickly become the obsession of Silicon Valley bros and mega-brands alike, with some selling for millions of dollars.

The company began leaning heavily into crypto after it and several other beleaguered retailers like GameStop and Nokia were embraced as meme stocks by investors on Reddit’s r/wallstreetbets forum earlier this year.

These shareholders now own more than 80% of the company, announced AMC CEO and outspoken crypto fanboy Adam Aron earlier this year.

In a post-earnings call earlier this month, Aron said the company was in talks with multiple Hollywood studios to launch NFTs, Reuters reports.