Americans Have Too Much Toilet Paper. Finally, Sales Slow.

After a year in which toilet-tissue shortages left consumers scrambling for squares, sales are plummeting to below pre-pandemic levels.

Bath-tissue sales in January fell more than 4% from the same period a year earlier, before the spread of Covid-19 spurred Americans to load up on staples from toilet paper to sanitary wipes, according to figures from NielsenIQ.

Americans spent more than $11 billion on toilet paper last year, up from $9 billion in a typical year, according to NielsenIQ