Apple ad exec wants to more than double ad revenue with new ads across iOS - Ars Technica

The shift may be driven in part by a recent change within the company's reporting structure: Gurman wrote in his email newsletter this week that Apple advertising VP Todd Teresi began reporting directly to Apple services head Eddie Cue a few months back.

He also wrote that Teresi plans to increase Apple's advertising revenue from $4 billion annually to billions in the double digits.

And the company recently ventured into ads within its Apple TV service, but only within Friday Night Baseball.

Back in 2010, Apple introduced iAd, a network that third-party app developers could tap into to run ads within their own applications.

More recently, Apple threw a wrench in many of those ad networks' plans with the introduction of the App Tracking Transparency policy, which required all third-party apps to ask for users' permission before using certain tracking methods that collected and cross-referenced those users' data across multiple apps.

Neither Apple nor the Bloomberg newsletter said whether Apple plans to change course on that as it again expands its own offerings.