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Apple and Samsung are surviving the global chip shortage in ways only they can - Android Police

Apple and Samsung are surviving the global chip shortage in ways only they can - Android Police

Jan 18, 2022 37 secs

Based on shipments, researchers at Canalys have determined that Apple was the most popular smartphone brand in the fourth quarter with an estimated 23% of the market.

"Smartphone brands are already innovating to make the most of their circumstances," said Canalys VP Mobility Nicole Peng, "tweaking device specs in response to available materials, approaching emerging chipmakers to secure new sources for ICs, focusing product lines on the best-selling models and staggering new product releases.".

Samsung insiders have been worried about chip supplies throughout the past year, right up through to the launch of the Exynos 2200 SoC.

The path forward remains difficult for smaller brands, though, as Canalys predicts that component bottlenecks won't begin loosening until the latter half of the year.

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