Apple added to its rapidly growing artificial intelligence portfolio earlier this year by acquiring Spain-based AI video startup Vilynx for approximately $50 million, Bloomberg reported Tuesday.
Vilynx, headquartered in Barcelona, built software that leverages computer vision to analyze a video's visual, text, and audio content with the goal of "understanding" what's in the video, which helps it categorize and tag metadata, generate automated video previews, and recommend related content, according to an earlier version of its website.
Apple told Bloomberg that it "buys smaller technology companies from time to time and we generally do not discuss our purpose or plans," but the company could potentially use Vilynx's technology to help improve a variety of apps.
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