Apple claimed it had less than 20 million TV+ subscribers in July, showbiz union says - CNBC

Under the current contract, high-budget productions intended for streaming can offer lower rates to workers if the streaming service has less than 20 million subscribers in the U.S.

Apple told IATSE that it had less than 20 million subscribers, a union spokesman said.

An Apple spokesperson declined to comment on subscriber numbers but said the company pays rates in line with leading streaming services.

NBCUniversal's Peacock and ViacomCBS' Paramount+ also have under 20 million subscribers, allowing them to ask for discounts on labor, the union spokesman said.

A ViacomCBS spokesperson said the company doesn't break out Paramount+ streaming numbers.