Apple Event Review: Tech Rivals Better Bundle Up to Battle Apple One - Variety
Sep 15, 2020 1 min, 6 secs

While CEO Tim Cook lavished endless attention on new hardware like the Apple Watch Series 6 and iPad Air, the company spent all of 2 minutes on Apple One. .

But there’s tremendous long-term potential for this long-awaited services bundle, which brings together Apple TV+, Apple Music, Apple Arcade, Apple News+  and Apple Fitness+ in three different price plans ranging from $14.95 to $29.95.

With the introduction of a one-of-a-kind bundle like Apple One, not only does Apple have yet another channel to accelerate monthly recurring revenue in its Services business, but it brings more people into its software ecosystem and gets them to stay.

For instance, if you already use Apple Music ($9.99 per month for the individual plan) and Apple TV+ ($4.99 per month), you’re already paying three cents more than the $14.95 per month it costs for the lowest-tiered Apple One bundle.

One easy-to-monitor bundle just makes sense, particularly for consumers already in the massive installed base of Apple hardware users that will give the company a big head start.  .

If you’ve been curious about Apple TV+, Apple Music, Apple Arcade, Apple News+ or Apple Fitness+, now you have more incentive to try them out. 

Apple Fitness+ will have to outshine companies like Peloton, and Apple TV+ has plenty of rivals when it comes to content


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