Apple eyes the TikTok generation with an updated version of Clips - TechCrunch
Oct 28, 2020 1 min, 10 secs
Apple is today rolling out an update to its video creation app, Clips, which brings much-needed support for vertical videos, allowing for sharing to TikTok and the “Stories” feature in other social apps.

The addition is one of several arriving with the release of Clips 3.0, which also introduces support for horizontal video, as well as HDR for iPhone 12 users, along with other smaller changes, like new stickers, sounds and posters, for example.

Apple’s Clips was first launched in 2017 with an eye on being a first stop for video creation before publishing to Instagram.

Meanwhile, Stories — like those found on Instagram, Facebook, Snapchat, Pinterest and, soon, Twitter — have become a key way that today’s users publish content to social media.

Apple’s Clips app is social video editing that’s simple to a fault.

On iPad, Clips users can also interact with the app when their iPad is in a case, like Magic Keyboard for iPad and others.

The update also brings more content options, including eight new social stickers (like “Sound On” for Instagram Stories), 24 new royalty-free soundtracks (bringing the total library to 100), and six new arrows and shapes.

When your project is complete, you can easily share the resulting video to social networks from an updated sharing screen that includes quick access to destinations like Instagram, YouTube, TikTok, Twitter and Snapchat, in addition to standard options like iMessage or saving the file locally.


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