Apple may be working on a pricier iPhone 'Ultra' - Engadget

Now, he says there’s evidence to suggest Apple wants to instead offer a more powerful and expensive iPhone to well-heeled consumers.

Specifically, Gurman points to a recent comment made by Apple CEO Tim Cook.

It’s worth noting reports on the iPhone 15 line suggest Apple is already searching for more ways to differentiate the Pro models from their mainstream siblings.

The Pro models could come with other differentiating features, including redesigned titanium frames with haptic volume and power buttons.

Apple will also reportedly equip the Pro Max with a periscope camera lens.

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