Apple’s App Store ad hire comes from Facebook, and that’s the least controversial thing about them - 9to5Mac

Not because Apple and Facebook are at war over advertising.

But because Antonio Garcia Martinez is “a bozo, a bad hire” if we’re being extremely generous.

Across Apple, we’ve strengthened our long-standing commitment to making our company more inclusive and the world more just?

The company releases annual updates on its efforts to hire diversely, and it puts its money where its mouth is with programs intended to give voice to women and people of color in technology.

So why is Apple giving Garcia Martinez a great big pass.

Regardless of what you think about Facebook, it’s the reputation of Antonio Garcia Martinez specifically that should raise concerns about how this hire was approved by Apple.

You don’t even need to read the book yourself to get the gist of the problem with Antonio Garcia Martinez at Apple.

Before we launch into it, however, an important note: Martinez delights in describing the bad behavior and questionable conduct of places like Facebook, but he’s guilty of exactly the same kind of dickishness.

Unlike most women at Facebook (or in the Bay Area, really) she knew how to dress; forties-style, form-fitting dresses from neck to knee were her mainstay

Surely, App Store ad performance isn’t more important for Apple than company values of inclusiveness