Apple’s Radical Macbook Pro Should Give Google Nightmares - Forbes

Microsoft will be forced to accelerate its Windows 10 on ARM project to allow its partners to stay in touch with Apple.

And Google will have to consider the danger to its Chromebook project . .

But there’s another competitor that should be worrying about the danger posed by Apple’s move - Google and its Chromebook project and ChromeOS.

Looking through Google’s homepage for the OS and the ecosystem; you see battery life, fast booting times, ‘smart’ quality of life features such as instant tethering to mobile devices, the voice powered Google assistant, and the security of the product.

With Apple expected to lead off with a MacBook Pro on ARM later this year, you can see that this new MacOS laptop is taking on the Chromebook project head on.

Apple is confident in its approach to security, its own voice assistant in Siri is available on Macs, and the quality of life features are replicated - for example the Instant Hotspot feature.

I’m confident that any launch event is going to put a lot of focus on points that directly target the Chromebook; namely the long battery life, security, and Apple’s bundled applications including the aforementioned iWork suite. ?

With a discussed $200 pricing advantage on ARM powered Mac laptops, Apple is within disruptive range of the Chromebook revolution.