Apple’s Shock MacBook Pro Decision - Forbes

One of those is in the retail space, with small enterprise customers being offered discounts of up to ten percent on the 14-inch and 16-inch MacBook Pro models.

Here you’ll find the same larger MacBook Pro models with discounts of up to twenty percent.

Given the refurb MacBooks generally have a ten percent discount (all backed up by the same warranty and options for AppleCare as a brand new machine.), that’s an extra discount for consumers looking at the larger MacBook Pro laptops.

Yet just below the surface, Tim Cook and his team are quietly offering more discounts to boost MacBook sales during the last quarter of the year.

In other years, this would be the role of a new release; with the delay to the M2 Pro and M2 Max variants of the MacBook Pro, Apple has decided to lean more into the brave new world of offering discounts.