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Apple search engine efforts ‘stepping up’ as Google deal under threat – FT - 9to5Mac

Apple search engine efforts ‘stepping up’ as Google deal under threat – FT - 9to5Mac

Apple search engine efforts ‘stepping up’ as Google deal under threat – FT - 9to5Mac
Oct 28, 2020 1 min, 34 secs

Speculation about plans for an Apple search engine to compete with Google has been around for many years now, ever since the company was first seen to be using its own web crawler back in 2014.

A report in the Financial Times claims that Apple is now ‘stepping up’ efforts to create its own search engine as its lucrative deal with Google comes under threat ….

Google currently pays Apple an estimated $8-12 billion per year to be the default search engine on iOS devices.

One suggestion that has been that the iPhone maker could create an Apple search engine.

Apple is stepping up efforts to develop its own search technology as US antitrust authorities threaten multibillion-dollar payments that Google makes to secure prime placement of its engine on the iPhone.

In a little-noticed change to the latest version of the iPhone operating system, iOS 14, Apple has begun to show its own search results and link directly to websites when users type queries from its home screen.

The hire was ostensibly to boost its artificial intelligence capabilities and its Siri virtual assistant, but also brought eight years of experience running the world’s most popular search engine.

“They [Apple] have a credible team that I think has the experience and the depth, if they wanted to, to build a more general search engine,” said Bill Coughran, Google’s former engineering chief, who is now a partner at Silicon Valley investor Sequoia Capital […].

Expanding in search “feels natural” for Apple, he said, as it has the ability to gather data and learn from user behaviour at large scale. .

Others note that Apple is one of the few companies in the world with the resources to create a search engine to compete with Google.

The single biggest argument against Apple creating a search engine is the company’s strong privacy stance, and its less-than-flattering commentary on ad-funded services like Google.

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