Apple Stores float new portless MagSafe dock design - 9to5Mac
Aug 02, 2021 41 secs

Apple has developed a new iPhone display solution for its retail stores that highlights MagSafe wireless charging, eliminates cable clutter, and makes iPhones more approachable to customers.

Today, tables at every Apple Store use white polycarbonate risers with a row of Lightning connectors to spotlight every model in the iPhone family.

Aside from being the dream dock of many iPhone owners, the benefits of MagSafe risers are immediate and numerous.

The entire display solution is powered by just one cable, eliminating clutter from Apple Store tables and reducing waste.

For the first time, iPhone security tethers are retractable, further reducing tangles and constant cable spooling by Apple Store teams.

If you spot a MagSafe dock or any new fixture at your local Apple Store, drop me a line.

Follow along on Twitter for daily Apple Store news.


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