Apple Watch Series 7 and New iPad Mini: Big Changes for Small Screens - The Wall Street Journal

In a world where screens seem to only get bigger with each passing year, I have to give credit to Apple for innovating on its little devices.

I’m someone with small hands who directly benefits from the company’s mini strategy.

At the company’s annual September event, streamed virtually Tuesday, Apple unveiled refinements to its smallest screen, the Apple Watch, introducing the Series 7—whose highlight is a tiny QWERTY keyboard for on-the-go messaging.

Customer Service.