Atlanta exotic dancers' 'Get Your Booty to the Poll' PSA grabs attention - CNN

"We are going to want to do something that's informative and specific to who we are talking to and I go 'I want it to be Atlanta, I want people to know it's about Atlanta.' Then I said 'I don't know, like Magic City dancers saying get your booty to the poll."

That casual comment started an excitement and the group put up a GoFundMe campaign which quickly raised thousands of dollars.

But Barnes and her producer Paul Fox weren't just trying to be provocative.

Mondale Robinson provided them with information they used to craft a message to target their intended audience of Black men who don't believe voting is important.

The result is a PSA which addresses the importance of voting beyond just the presidency, as down-ballot races can determine everything from who serves as district attorney to school board membership.

A volunteer crew worked on the production and Barnes said it cost a little more than $12,000 to shoot, a big portion of which went to paying for strict Covid-19 protocols to keep everyone safe.

There was also the side benefit of being able to pay the dancers -- many of whom had lost work because of the pandemic.

Coy Malone is one of the dancers who participated.

Malone said she was happy to use her talents for such an important message.

"I wanted to participate because I was already having conversations on Facebook and Instagram and in person with people that just were not informed about what is actually on a ballot," she told CNN.

"A lot do not understand that when you're voting, you're also electing judges, you're selecting (district attorneys), you're voting on taxes you're voting on laws.