The photos featured children posing with the company's plush bear bags, which wear BDSM-inspired harnesses.
One photo featured a child standing on a bed with one of the plush bear bags, surrounded by other purses and accessories that include what appears to be a chain leash as well as a Balenciaga branded dog collar choker.Balenciaga's ad campaign featured its Spring/Summer 2023 collection, which debuted this fall at Paris Fashion Week.