Ben Affleck And Matt Damon Launch Production Company With RedBird Capital’s Gerry Cardinale - Deadline

Ben Affleck, Matt Damon and Gerry Cardinale are launching an artist-led studio that partners with filmmakers to empower creative vision and broaden access to profit participation.

Artists Equity’s first project will feature Affleck as the director and star Damon and a cast including Affleck in the true story behind the creation of the iconic Air Jordan brand, which is slated for release in 2023 in partnership with Amazon Studios, Skydance Sports, and Mandalay Pictures.

“Artists Equity was conceived from Matt’s and my longtime passion for the art of storytelling and our shared desire to help creators deliver on their vision, as we have been fortunate to do throughout our careers,” said Affleck, who will hold the title chief executive officer

Ben and I are lucky to have worked with some of the best in the business, and our partnership with Gerry Cardinale and the team at RedBird continues us on that trajectory as we look to innovate and empower through the Artists Equity platform.”

“Ben and Matt are two of the most talented entrepreneurs in the entertainment industry, and now we can add founders to their long list of accomplishments,” added Gerry Cardinale, founder and managing partner of RedBird Capital

“The investment thesis behind Artists Equity is consistent with RedBird’s track record in backing proven founders and entrepreneurs with scalable solutions-based capital to create innovative intellectual property monetization platforms

Artists Equity is an independently capitalized studio that will enable content creators to navigate this evolving landscape and maximize value for their visionary storytelling

Under their curation, Artists Equity will deliver projects that meet the growing demand for critically acclaimed content while also enabling broader profit participation throughout the production value chain.”

Artists Equity will be headquartered in Los Angeles and led by Affleck, Damon and chief operating officer Michael Joe, the former COO of STX Films and former EVP at Universal Pictures