Ben Affleck Calls Netflix An “Assembly Line”, Says His And Matt Damon’s New Production Company To Blend “Quality” & “Commercial” Fare - Deadline

Ben Affleck says his newly minted studio Artists Equity, in partnership with Matt Damon, is going for films that are commercial but smart, that acknowledge popular tastes, but that “people remember 20 years later.”.

Artists Equity anticipates releasing three projects next year, with plans to scale up to a minimum of five per year in the future?

“I see no difference between commercial and quality,” Affleck said during a wide ranging Q&A at the New York Times’ DealBook Summit in NYC alongside Artists Equity’s investor partner Gerry Cardinale of Redbird Capital.

Deadline broke the story of the formation of Artists Equity back in June.

“If you ask Reed Hastings … I’m sure there’s some risk in that, and I’m sure they had a great strategy, but I would have said, ‘How are we going to make 50 great movies?.

Affleck, Damon and Cardinale, Redbird’s founder and managing partner, formally announced the launch of their artist-led studio earlier this month, planning to partner with filmmakers to empower creative vision and broaden access to profit participation through “entrepreneurial partnerships” with filmmakers

Its founders called Artists Equity an intellectual property monetization platform anchored by three core principles: broadening access to profit participation; fueling IP monetization through creator partnerships; and leveraging a data-driven approach to distribution