Biden's America: Nearly Half of Consumers Say They Will Spend Less This Holiday Season

consumers say they will spend less this holiday season, data from DealAid’s 2022 Holiday Shopping & Inflation report found.

consumers surveyed “will spend less money due to inflation during holiday shopping season in 2022,” and just 20.9 percent said they will spend “more.” About 16 percent said their spending will remain the same:.

Americans, on average, plan to spend a total of $941 during holiday shopping season in 2022.

“Gifts” have been identified as the retail category most affected by inflation (49 percent), followed by electronics (39 percent), clothing (33 percent), food (30 percent), and beauty (27 percent). .

When asked to identify their “biggest concerns” ahead of the holiday shopping season, which generally kicks off on Black Friday, most, 56.4 percent, said inflation.